Becoming a Category of One

*To achieve sustained success, you should introduce the next product while the
first product is at its peak
*you must deliver what you promise.

*You need to offer more than simply a good price to keep customers happy. You need to help them use your product or service to make their dreams come true.

*to build, protect and represent your brand to the best of their ability.

*to providing customers with the very best service possible …Quill’s mission is simple: Treat our customers beter than anyone else … that is what our organization will always be totally focused on.

*Three Customer Rules

Every Category of One company excels at following and living three essential rules:

1. Know more about the customer than anyone else.
2. Get closer to the customer than anyone else.
3. Emotionally connect with the customer beter than anyone else.